My earliest experience in the business world was managing family and small businesses, so I understand the unique challenges companies face in making decisions about their intellectual property.  IP protection can be difficult to navigate.  I work with clients on building strategies to maximize their IP protection while minding budgetary constraints.


Joanna is a shareholder who advises clients on the development, protection, licensing, and enforcement of trademarks and copyrights, domestically and internationally.  She has extensive experience in international trademark protection, enforcing clients’ rights on the Internet, and resolving disputes before the Trademark Trial and Appeal Board and via the Uniform Domain Name Resolution Policy.  She has advised clients on securing and protecting trademarks in more than 140 countries around the world and has extensive experience in IP enforcement, including working with U.S. Customs officials to bar the entry of counterfeit goods into the United States and South America. In addition, Joanna serves on the frontlines of the burgeoning area of Non-Fungible Tokens (NFT), advising clients on the legality of creating, licensing and selling NFTs.

Joanna represents clients in IP litigation and has negotiated the resolution of hundreds of trademark, copyright, domain name, rights of publicity, and other IP disputes.  She also provides counsel on IP transactions, including licensing, option, shopping, publishing, and co-existence agreements as well as performing due diligence, representations and warranties for corporate mergers and acquisitions.  Her clients include companies based in the U.S. and abroad in the software, music, entertainment, magazine and book publishing, sports agency, online retail, restaurant, telemedicine, and gaming industries as well as universities and law firms.

Joanna counsels clients on privacy, defamation, and First Amendment issues. Joanna is also an adjunct professor at the William S. Boyd School of Law, teaching courses on advanced level trademark practicum.

Practice Groups:

Cannabis Law
Intellectual Property
Sports & Entertainment

Bar and Court Admissions:
State Courts of Nevada, 2010
State Courts of California, 2013
U.S. District Court of the District of Nevada
U.S. District Court of the Northern District of California  
U.S. District Court of the Southern District of California
U.S. 9th Circuit Court of Appeals